Guilherme Coelho
THE DESIGN PRACTICEOF GUILHERME COELHO

Tools for humans.

We're a design partner for software companies making the shift to AI. We help reshape the product, and the teams making it, so you win in the new age.

Recent work

Tacto logo
Tacto
– 2026
Procurement

Procurement intelligence platform helping manufacturers manage supplier relationships.

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Kuro
2026
Construction

AI automation platform for general contractors, streamlining back-office operations.

Cortea logo
Cortea
2025
Auditing

AI-powered audit suite that halves manual effort across 22+ regulatory frameworks.

Langfuse logo
Langfuse
2025
AI Infrastructure

Open-source LLM engineering platform for tracing, evaluating, and debugging AI applications.

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Y42
2024
Data engineering

Modern data platform combining data integration, transformation, and orchestration in a one workspace.

Thesis

Teams can now turn customer need into shipped product at unprecedented speed. Converting that speed into value is the real work: products must change to leverage this new reality — and so must the teams that make them.

Working modes

AI transition sprint

One intense transformation project. We reshape the product to win in the age of AI, and help the team rewire how they work. Product direction + supercharged workflow. Then we're out.

Ongoing fractional support

We embed with your team. Help shape the product, design the experience, and sharpen how product gets designed and shipped at AI speed. Dial it up or down as you need. Instant (hands-on) firepower.